Park Lane Direct

05/06/2020

Park Lane Direct

05/06/2020

The way you buy a car is changing.


We have launched a Park Lane Customer Charter to give you everything you need to know and what to expect from buying a new vehicle from us. We realise this may be a new process for our customers, so want to give you all the information you need. We have created a set of promises from us as a business to ensure you are confident when transacting with us and also to understand what the process will look like and what you can expect.

You can now browse, reserve, finance and organise collection of your new BMW from the comfort of your home, with complete convenience. We have designed our Park Lane service to give you the ability to do this all when it suits you and in a way that suits you best. 

We understand that buying a car is an exciting but potentially stressful time. So we want you to know our main priority is to provide a simple and seamless process from you searching online for a vehicle, to coming in for a test drive and completing all the paperwork online to collecting the keys for your new BMW.

Simplicity is the key, and here at Park Lane we want you to know we have redesigned our entire process with simplicity in mind.

We hope you have trust in us to provide a first class service, and to make it easier than ever to get behind the wheel of a new BMW.

Read more about the changes we have made to make your time with us easy and convenient. 

Explore our Park Lane Direct service and read all about our Customer Charter.

Browse at your Leisure

Browse at your Leisure

Search through our entire stock online either in your own time, or together with one of our dedicated Sales Executives through any of our remote channels. Whether this is by virtual appointment, live chat or the traditional phone call.

Complete Convenience

Complete Convenience

Your entire transaction can be concluded at your leisure from any location you so happen to be - all in your own time. From the arm of your sofa, or at work, you have the power. We have worked hard over the last twelve months to redesign this process to be simple and easy for our customers.

Seamless Part Exchange

Seamless Part Exchange

Subject to appraisal, we can provide an instant offer remotely that we guarantee will remain fixed and will not include any extra fees. Have complete confidence you are being treated fairly and will receive the best service around.

Our Handover+ Service

Our Handover+ Service

With our bespoke Handover+ Service, you can easily and swiftly collect your new vehicle with the knowledge we don't just leave you there. A booked follow up appointment means anything you need to ask, even after you get behind the wheel, we are here to help.

Money-Back Guarantee

Money-Back Guarantee

Once you have received your car if you discover any technical faults or concerns with the condition of your vehicle, we promise to resolve this within 48 hours or offer your full invoice cost back and have the vehicle collected from your home address. Just another reassurance, that we are here to help, and always put our customers first.

Park Lane Direct

Park Lane Direct

As the only manufacturer owned retailer throughout the BMW group UK network, we are dedicated to providing an unmatched level of customer experience complimented with our complete new vehicle quality guarantee.

These key steps above will be the process for you as a customer from selecting to collecting your new BMW.


As the flagship BMW centre in the UK, we aim to provide you plenty of reasons to get in touch with us if you are interested in a new or used vehicle. Here are some of the key reasons and benefits of buying through us here at BMW Park Lane.

As the only manufacturer owned BMW centre in the UK, and the UKs flagship store, we are proud to give you these key benefits of buying from us. These benefits are on-top of the benefits of working with us at our flagship Mayfair showroom and the knowledge you are buying direct from BMW.

- Minimum 12 month BMW roadside assistance
- Minimum 12 MOT cover
- Meticulously checked by BMW trained technicians
- Fully road tested
- Vehicle history and mileage check
- Full service history
- BMW pay monthly
- Flexible BMW finance
- Reserve and Buy online
Part exchanging your current vehicle is made seamless with Park Lane Direct.

- We can provide an instant offer remotely that we guarantee will remain fixed and will not include any additional fees, subject to the appraisal of course
- As long as the car meets our conditions, the offer is what you see if what you get
- We can arrange collection of your part exchange vehicle if you choose to have your new car delivered, all within one easy transaction
- Using industry leading valuation tools and an appraisal of your car we aim to provide a fair and positive part exchange valuation for your current car. It’s not uncommon for customers to receive a span of pricing when valuing your car. Our goal is to be fair within that span of pricing.
- Bringing your vehicle in to us couldn't be easier with our complimentary valet parking service within our premium Central London location.

So long as your part exchange meets the description and any information we needed to value your car has been provided the offer we make is the price we will pay. Bringing your vehicle into us couldn’t be easier with our complimentary valet parking service within our premium central London location located outside of the Congestion Charge Zone.

The process of collecting your car has just got easier.
We have outlined the key stages here for you, so there's no surprises on the big day, and just the excitement of a new BMW that awaits you.

- Liaise with your Sales Executive to book a slot your handover at a time & date to suit
- Receive confirmation of your booking slot alongside a host of videos/guides to familiarise you with your new vehicle
- At the same time receive our Park Lane Handover Pack with information on our Service Centres, Rewards Scheme and Online Community
- Prior to your handover, complete all necessary paperwork digitally and at your convenience
- Your car will be pre-fuelled and any accessories you have purchased will be fitted to the vehicle for you

- We go through a thorough process to ensure your car is clean and ready for your collection
- Arrive at Park Lane at your allocated time to meet your dedicated Handover Partner
- Collect your new car from our handover area with a secure and contactless key exchange.  At this point we will also receipt your part exchange and answer any final questions you may have regarding your purchase
- Your car is cleaned, prepared and sanitised across all key touch points, ready for you to collect

- Then drive away happy with our pre-booked virtual handover follow-up, ask any questions to our team from the comfort of your driveway. Perfect for checking you have everything you need

Our goal was to create a process which made it as simple and seamless as possible to get behind the wheel of your new or Approved Used BMW. You will notice some changes to how you have purchased a car previously but we hope you like the simplicity and ease of business in our new offering. Should you have any feedback on your experience we would welcome this from our customers.

We are proud to be launching this service, and with a few changes to the way you have dealt with us in the past. But no matter what the current situation presents us with,  we want to make your journey as simple and seamless as possible to get behind the wheel of your next BMW.

Have complete control and comfort in your purchase with our 48 hour Money-Back Promise and our 30 Day No Quibble Vehicle Exchange 

- Once you have received your Approved Used BMW, if you discover any technical faults or concerns with the condition of your vehicle, we promise to resolve this within 48 hours or offer your full invoice cost back and have the vehicle collected from your home address.
- Should you realise within the first 30 days that your approved used car does not meet your usage requirements we will happily exchange it for a replacement car. Simply choose a replacement car from our extensive range of Approved Used Cars and for a simple fee of £1,000 which we will adjust out of the price you paid for your current car you can purchase a replacement vehicle from us. We do only allow this once per transaction, but we hope this provides you with full peace of mind when buying your approved car remotely from us.
This is subject to conditions and a one-off fee and please bear in mind this is only available with our BMW Approved Used purchases.