May Fair Hotel Swan Lake Live Screening


May Fair Hotel Swan Lake Live Screening


On Tuesday 12 June 2018 we were delighted to host 12 selected guests at the May Fair Hotel to experience their live official screening of Swan Lake. This event was introduced through the new Park Lane Rewards Program which was freshly launched to say thank you to our customers.

The event kicked off in the BMW Park Lane show room where guests were greeted with champagne and refreshments while having the opportunity to speak to the Marketing Manager - Nicola Panton and Customer Experience Manager - Lale Wilson.

The customers were then chauffeured in the BMW 5 Series to the May Fair Hotel where they joined other guests for refreshments in the pre-screening reception.

The guests were then accompanied through to the theatre and each were treated to a keyring and a small personalised invitation from BMW Park Lane.

Before the live screening of Swan Lake, Michael Chan from the May Fair Hotel opened the evening to welcome guests and introduce that BMW Park Lane were the partner for the evening. This was then followed by adverts of the MINI Hatch, BMW M4 CS and the BMW i8 Roadster. The Customer Experience Manager Lale Wilson then presented a short introduction to BMW Park Lane.

To find out more about the BMW Park Lane Rewards programme please visit:

What our guests say...

"I have seen the ballet several times but this was definitely the best - to see so much detail in close up was fantastic and the interviews and commentaries from Darcy and Odi put even more clarity and interest into the whole production"

"The performance was of course outstanding and last but not least the incredible hospitality delivered by you and your colleagues courtesy of BMW"

"Still can’t get over the amazing production- everything was superb"

View Gallery